Maqetin gives growth teams one record of each customer and every channel to reach them.
Most growth teams run on a patchwork: an email tool, an SMS gateway, a push service, a link tracker, and a spreadsheet that tries to join them. The other option has been an enterprise platform with no price on the website and a minimum contract to match. Maqetin is the third option.
What one platform replaces.
Each tool in the patchwork keeps its own copy of your customer. Maqetin keeps one, and every channel reads from it.
| Today you use | For | With Maqetin |
|---|---|---|
| An email toolnewsletters and triggered emails | Welcome series, newsletters, cart emails | Email journeys on your own domain |
| An SMS gatewaycodes and alerts | One-time codes and transaction alerts | Planned: SMS in the same journey, with transactional rules |
| A push servicemobile and web push | Push notifications | Planned: push with device-measured delivery and opens |
| A deep-link vendorapp links and QR codes | Links that open the app on the right screen | Planned: Smart Links that also land each click on a profile |
| An audience toolCSV exports to ad managers | Excluding customers from ads | Planned: segments that stay in sync with your ad platforms |
| A spreadsheetthe weekly report | Working out which message made money | Planned: revenue per journey, step and channel, with holdouts |
How Maqetin compares.
Our own summary of public information, checked in October 2026.
| What is compared | Maqetin | Enterprise engagement suites | Ecommerce email tools | Event messaging tools |
|---|---|---|---|---|
| Channels in one journey | Email today; push, SMS, WhatsApp, in-app and calls are planned | Most, often as paid add-ons | Email and SMS | Email first, others vary |
| Revenue attribution beyond your own messages | Planned | Varies by vendor | Own messages only | Usually none |
| Ad audience sync | Planned: Meta, Google, TikTok and Snapchat, plus LinkedIn for B2B | Varies by vendor | Varies by vendor | Usually none |
| Owned deep links and QR codes | Planned | Usually a separate vendor | Usually a separate vendor | Usually a separate vendor |
| Local time, currency and consent law per profile | Timezone and locale are kept on each profile; sending by local time is planned | Varies by vendor | Varies by vendor | Varies by vendor |
What changes when you move to Maqetin.
One record per customer
Events, messages and consent on one profile, so every team works from the same facts.
The channels your customers read
Email is the first channel. WhatsApp, SMS and push join the same journey as they ship, with sender IDs and approved templates.
Mail servers we run
Email goes out through infrastructure Maqetin operates, and our own team handles deliverability.
Moving over takes four steps.
- Import profiles and historySend your customers and their recent events through the API, so segments and reports start with real data.
- Map your eventsKeep your event names, or move to the object.action convention where it helps. Both work in every journey.
- Rebuild journeysRecreate each journey in Maqetin and adjust timing, channels and copy.
- Run side by side, then switchSend from both for a short overlap, compare the numbers, then turn the old tool off.
See it with your own events.
Book a demo and we'll build one of your journeys live, on your own sample data.