Maqetin will reach new customers through links and ads.
Planned: Smart Links will send every phone to the right store or screen and land each click on a profile. Your segments will stay in sync with Meta, Google, TikTok and Snapchat, and your real purchases will go back to them, so you stop paying to reach customers you already have.
| Platform | Status | Matched | Updated |
|---|---|---|---|
| Meta | Synced68% of 60,592 matched | 41,203 | 2 h ago |
| Exclusion onlyTargeting opens once the account has history and spend | 37,880 | 3 h ago | |
| TikTok | FillingMatching can take a day or two | — | 40 min ago |
| Snapchat | Not connected | — | — |
Planned screens, drawn with sample data for Tamarind Market, an online store in Singapore.
Availability
Tracked email links are available now. Smart Links, QR codes, audience sync and conversion feedback are planned.
| What | Status | Includes |
|---|---|---|
| Tracked email links | Available | Signed links in your emails, on your own tracking name, with scanner clicks flagged and left out |
| Smart Links | Planned | One short link that sends each phone to the right store or screen |
| QR codes | Planned | SVG and PNG for every link |
| Deferred deep links | Planned | An install that opens on the screen the person tapped for |
| Audience sync | Planned | Segments kept in step with Meta, Google, TikTok and Snapchat, and LinkedIn for SaaS |
| Conversion feedback | Planned | Recorded purchases sent back to each ad platform |
| Lookalikes and ad-side holdouts | Planned | Audiences seeded from your best customers, with a random slice held back |
One link will work for every phone.
Put one short link in an Instagram bio, a TikTok video, a WhatsApp status or a printed QR code. iPhones will go to the App Store, Android phones to Google Play, laptops to your site, and anyone with the app will land on the right screen inside it.
- Installs will land in the right place. Someone who installs from the link will open on the screen they tapped for. Exact on Android; on iOS, we will match when the system allows and say so.
- In-app browsers will be handled. TikTok and Instagram block app links, so their visitors will get a one-tap "Open in app" page.
- QR codes will come in SVG and PNG for every link, with short links on maqetin.link or your own domain.
| Who tapped | Has the app? | Lands on |
|---|---|---|
| iPhone, app installed | Yes | The Linen Edit screen in the Tamarind app |
| iPhone, no app | No | App Store, then the Linen Edit screen on first open |
| Android, no app | No | Google Play, then the Linen Edit screen on first open |
| Instagram or TikTok browser | Unknown | A one-tap "Open in app" page |
| Laptop | n/a | tamarind.sg/linen-edit |
You will stop paying to advertise to your own customers.
You will sync any segment to Meta, Google, TikTok and Snapchat, and LinkedIn for SaaS. People will join and leave the audience as they enter and leave the segment, with no CSV exports. Exclusion comes first, because it works on every ad account.
- Lookalikes will come from your best customers, where the platform allows them.
- An ad-side holdout will keep a random slice out of every audience, so you can measure whether the ads changed anything.
| Platform | Status | Matched | Updated |
|---|---|---|---|
| Meta | SyncedExclusion only for financial-products ads | 88,410 | 1 h ago |
| SyncedExclusion and observation | 79,002 | 1 h ago | |
| TikTok | Synced | 52,977 | 2 h ago |
| Snapchat | Below minimumNeeds a minimum of matched people | 640 | 2 h ago |
What each ad platform lets you target.
Maqetin will show these limits in the product, next to the audience they affect.
Meta, financial products
No lookalikes for financial-products ads, and no audience whose name hints at income or credit. Maqetin will never send segment names that could read that way.
Google Customer Match
Exclusion works on any account. Targeting needs a long account history and a minimum of lifetime spend.
TikTok and Snapchat
Audiences need a minimum number of matched people and can take a day or two to fill. Each audience will show its status, such as filling or too small.
Real purchases will go back to your ad platforms.
Browser pixels miss sales to ad blockers and Safari. Maqetin will send the conversions it records, so each platform's bidding learns from purchases and verified accounts.
- Deduplicated with your pixel. Both will send the same event id, so a sale seen by both counts once.
- Consent first. Nothing will be sent for anyone without a recorded consent state.
| Platform | Sent, 7 days | Rejected | Match quality |
|---|---|---|---|
| MetaConversions API | 12,480 | 31 | Match score 8.1 of 10 |
| TikTokEvents API | 9,102 | 12 | Healthy |
| GoogleData Manager | 11,940 | 208 | Missing consent on 1.7% |
| SnapchatConversions API | 2,215 | 4 | Healthy |
| LinkedInConversions API | — | — | Not connected |
What Maqetin will not do to raise match rates.
The web SDK follows these rules today. The mobile SDKs, audience sync and Smart Links are planned, and they will follow them too.
No bought data
We never buy personal emails or phone numbers from data brokers. Audiences will use only what your customers gave you.
No fingerprinting
Installs will be matched with the store's own referrer or a link the person chose to copy, never with a guess built from their IP and phone model.
No ad ids by default
The web SDK collects no advertising identifier. The mobile SDKs will not either, unless you switch them on, with consent.