Maqetin brings back the shoppers you already have.
Recover abandoned carts, follow up after every order and bring shoppers back by email. Back-in-stock and price-drop alerts, revenue per journey and ad audiences are planned.
Sample workspace: Tamarind Market, an online store in Singapore.
Six journey templates will be ready once your store sends the ecommerce events.
Abandonment is worked out from what didn't happen, so your store never has to send an "abandoned" event.
| Journey | How it runs |
|---|---|
| Cart recovery | cart.updated→wait 1 h→notorder.placed→email |
| Checkout recovery | checkout.started→wait 30 min→notorder.placed→email |
| Welcome series | customer.created→five emails over two weeks |
| Post-purchase | order.fulfilled→tracking, then care tips |
| Review request | order.delivered→wait 7 days→ask for a review |
| Replenishment | order.delivered→wait 30 days→email |
Emails show the items from the cart or order.
A journey email prints what the event that started it carried. Put the cart's line items in the template and the email lists them, however long the journey waits first. It reads only that event. An email sent through the API takes its items in its own data.
Suggested ecommerce event names. A journey keeps up to 15 KB of the properties of the event that started it; if they are larger, the email prints those fields empty.
See the event names →Hi Jane,
Canvas tote, indigo · S$45.00 × 1
Silk scarf, blue · S$39.00 × 1
Leather sandals, size 39 · S$64.00 × 1
Total S$148.00. Delivery is free until Sunday.
Return to your cartSample email. Its item lines come from the line items of a cart.updated event.
You will compare journeys and channels by the orders they brought in.
Lift will be measured against a holdout group that got no message. Average order value and repeat purchase rate by segment will sit beside it.
Analytics →| Journey | Orders | Revenue | Lift |
|---|---|---|---|
| Cart recovery | 163 | S$24,190 | +9.3% |
| Checkout recovery | 58 | S$8,236 | +4.1% |
| Replenishment | 41 | S$5,412 | +12.8% |
| Review request | 36 | S$4,968 | +2.2% |
Planned report, drawn with sample figures.
You will stop paying to show ads to people who just bought.
Recent buyers will drop out of your acquisition audiences on Meta, Google, TikTok and Snapchat automatically, and your best customers will seed lookalikes where the platform allows. Real orders will go back to the platforms so their bidding learns from sales.
Links and audiences →| Platform | Status | Matched | Updated |
|---|---|---|---|
| Meta | SyncedRefreshed as people buy | 9,204 | 1 h ago |
| Exclusion onlyExclusion and observation | 8,530 | 1 h ago | |
| TikTok | Synced | 6,110 | 2 h ago |
| Snapchat | FillingMatching can take a day or two | — | 30 min ago |
Planned screen, drawn with sample data.
Start with the carts shoppers leave behind.
Send the ecommerce events, then start a journey on cart.updated that emails the shoppers who don't order.